Frequently Asked Questions and Answers

1. Why should I choose to join Ambitions Photography Academy?

Ambitions4 has a track record of producing thousands of happy hobby photographers and hundreds of creative professionals in the past 14 years of service. We make you discover the artist in you and learn to appreciate the world around.

We understand the learning group and have a customized approach in imparting the knowledge of photography and make the learner fit to face the challenges of the industry. We develop the skills to visualize and organize the professional shoot to deliver useful images.

We have a super infrastructure and facilities at par with international standards and dedicated full time faculty with an active innings of photography.

2. What is Edexcel UK learning center?

Ambitions Photography Academy is an approved Edexcel UK’s learning center offering Level 4 and Level

5 BTEC Higher National Diploma programmes in professional photography. Edexcel is the Educational

Excellence body of UK for a range of vocational courses like photography.

More than 200 universities worldwide recognize Edexcel BTEC qualification. Edexcel’s standard qualifications are aligned to the Qualifications and Credit Framework (QCF) in the UK

Edexcel is a Pearson company and thus part of the largest educational group in the world which also includes Penguin and the Financial Times groups of companies.

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3. Can you explain about Canon’s association with Ambitions?

Yes, the ‘Ambitions’ is one of the five authorized training centre of Canon in India offering professional training in digital photography. Ambitions conducts professional and monthly workshops for Canon camera users. The academy is ISO 9001- 2008 certified. You can see more details about in the respective links of the academy’s website.

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4. How does the academy help the learner to gain the confidence to shoot professional photos?

A person who enters the institute with zero knowledge of camera will definitely feel confident as he/ she moves along. This is because students are given enough input thro’ class room sessions, and a variety of tasks. They do it not once or twice but many times till they master the craft and art of photography.

5. Tell me more about the practical training?

The orientation of the academy is, ‘learn by doing’, from the day one. We have theory classes and each and every theory component is followed by the practical component. Practical sessions range from shooting models or products in a comfortable studio environment to photo story assignments on the location or assisting the mentor in commercial jobs.

6. What is the process of clearing our doubts?

The biggest plus of the academy is the student teacher interaction. The faculty and the resources of the institute are open to the students morning to evening, 4 days of the week. The uniqueness in Mr. Raja’s classes are that he knows the in and out about every student, both the pluses and minuses and the evaluation of a student is not on a competitive basis with others but more on building on the strengths of a person. The review sessions are pretty elaborate and customized to the learning phase of the student.

7. Does this course lead you to universities outside India? Do universities outside India accept this center’s qualification?

You can even try pursuing higher degrees in photography or art and /design in UK or USA, where the EDEXCEL BTEC LEVEL 4 & 5 DIPLOMA in PHOTOGRAPHY is recognized for studies and jobs. You also get a leverage of studying directly the third year programme. (The list of universities approving the BETC programmed from ambitions is given in the Edexcel link).

8. Do you have a proper studio set up and image processing labs.

Yes, the academy is really spacious and has three huge studios with state of the art equipment. As for as processing is concerned we are dealing with digital images. The corresponding thing to this would be a digital darkroom. Each student works with their own laptops or desktops to process and work on the images. Post production and processing is a part of the curriculum and taught by appropriate faculty. The image-editing lab has a convenient furniture and ambience too.

9. Are there sufficient tutors and are they available full time?

The photography component is solely handled by Mr.Raja Ponsing, an eminent photographer & mentor and the full time creative team lead by Ms.Preethaa, a qualified graphic design faculty helps in design and post production. In specialized areas renowned photographers come and take classes/workshops - be it, street photography, fashion photography, macro photography, photojournalism, automobile photography etc.

10. Are their accommodations nearby for full time students? Can you recommend a few places, which are not very expensive?

Yes, there are single/sharing and paying guest accommodations nearby. Cost is highly variable but the range can be anything from 3500 – 10000 INR. Cost goes down if one shares with others but that depends on an individual. These places are highly secure with movement of people all times of the day. There are numerous shops, hotels etc to take care of one’s needs.

11. What are the job opportunities after doing this full time BTEC diploma course?

One can work as a freelance photographer, a photojournalist working for magazines, as advertising and commercial photographer, fashion photographer, wedding and social events photographer or can choose to specialize in cinematography. News papers, news agencies, magazines, govt. departments, hospitals, cruise ships, fashion houses, design houses, advertising agencies, film industry also gives opening for a photography employment. By the end of the course every learner will have a comprehensive portfolio, which is the main tool for marketing one’s services to an individual, company or advertising agencies. Jobs would depend on creative portfolio, contacts and marketing. Alternatively one can choose to assist the topmost photographers and the academy puts the students in contact with these photographers through their internship programs at the end of the course.

12. Your conclusion?

The one point we would like to stress in the end is this. The academy has much to offer, but it is the aptitude, interest, hard work and most importantly ability of a person to adjust to a new environment and ability to cope with course that would determine how much one could make use of the institute. As much as technicality is of importance it is only a delivery mechanism for art and aesthetics, which is the primary goal of the institute. Ambitions takes up the commitment of delivery and value your time and money.


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